GOOD Music (Case Study - Indie Record Labels)

Case Study - Beck (DIY)

Exchange:

The songs are exchanged between Beck's fans as they make videos of how they interpreted the songs. creates a bond between the musician and the fans. They exchange their versions on the song for feedback, likes and comments on Youtube and sound cloud, and ultimately be good enough for Beck himself and be part of the song reader website

Distribution and Marketing:

Distributed by fans and sheet music. Beck distributes the songs and then fans distribute their versions. it is marketed to a certain audience; anyone who can play an instrument can learn Beck's songs.it has been distributed to companies like Youtube and Amazon where fan mad music videos are made as prosumers.

Major and DIY:

Types of record label like Sony who has loads of smaller record labels branching from it. DIY is a solo artist who doesn't rely on any of these and does it himself. Beck is an example of DIY.

Ownership and Back Catalogue:

A major record label would have a back catalogue (Sony) who go through all their artists associated with them and re-inventing old songs with a new artist to make more money from the artist.
Ownership is when you own the music you create and people would have to personally contact you to use your music. Beck made people pay for song reader to listen to his music.


Translation:

In the case of Beck, the music sheets given, are translated depending on how their fans see his intentions. they upload their version through sites such as soundcloud and youtube. The music is translated through technology. This is important in Beck's songreader because their is no hard copy of the album, only websites with the most popular versions.